About Bluetooth Proximity Marketing
"this sort of Bluetoothing... will fast become the social norm"
Victoria Coren, The Observer, May 18 2008
Bluetooth Proximity Marketing is the means where content such as advertising images, multimedia, games, videos or messages are delivered to mobile phones for free, legally bypassing the use of traditional cellular networks:
- Environmentally Friendly
Remove the need to use printed leaflets and reduce wastage.
- Culturally Relevant
Today marketing is more about "medium first, message second."
- Targeted
Controlling the message content within geographical areas enables a high degree of relevancy producing greater returns for your brand or campaign.
- Viral
Once your content has been delivered onto a phone it can take a life of its own giving your brand the benefit of Viral marketing.